Betfair is all about liquidity: the more people trade, the easier it is to find a matching bet. Therefore, to increase their liquidity, Betfair offers monetary incentives to everyone who brings new potential traders. Each friend you introduce to Betfair can earn you between £25 and £50. Moreover, extra bonuses of up to £2,000 are available, if your friends keep playing.

We all heard that convincing and tragic story about 1% percent of the world population that actually manages to make a living from betting. The rest, as we were assured, are losers, who are unable to make a long term profit. And quite frankly, the story makes sense when you think of a lone punter who faces a huge financial body known as the bookmaker. Or, to be more precise, it made sense. Once.